I did a series on Instagram called #YourBestBlog. If you missed it, you’re in luck because today’s post is a recap. This post is about the essentials for creating useful content that you (and your audience) get excited about. It’s about creating content that allows you to be yourself and present yourself well. It’s about creating your best content, not someone else’s. I don’t want to see one more person give up on their blog only because they needed a little no-nonsense guidance to get them on the right track.
Heads Up! I created worksheets, located at the end of this post, so you can write down your answers for your FUNWORK.
With that said, below are the four(ish) things you need to write your best blog posts:
1. Purpose: Part 1
A lot of people start blogs because they’re inspired by another blogger’s success. Inspiration is great, but if you’re not honest with yourself, it can be harmful. You don’t have to mimic every aspect of someone else’s success to attain your own. If a beauty blogger claims she makes $5,000 a month with her blog, but you couldn’t care less about beauty, don’t start a beauty blog. You won’t last long. Trust.
This might seem like common sense, but one of the top reasons why people give up on their blogs is because they don’t create content they care about in the first place. You might think your own hobbies or interests aren’t “good enough” to start a blog, but they are. There’s an audience for everyone. You just have to have the courage to commit to your passions.
FUNWORK | Answer these questions:
1. Why do I care about this content?
2. What inspires me to create this content?
3. What related experience do I have that will help me create valuable content for my audience?
If you realize that you no longer love the content you create, now is the time to make a change.
Purpose: Part 2
Once you know the topics you care about, it’s time to write down the three things that will you help you stay focused with the purpose of your content. These three things are your:
Vision: Think of your vision as your ultimate dream. What type of world will your content help create?
Mission: Why you create content for your target audience.
Values: Your core beliefs. The things you stand for. For example, one of my values is simplicity, so I make sure everything I create is clear and easy to understand.
Ever feel obligated to create a blog post just so you can say you posted something (we’ve all done it)? Or maybe you started creating content about a certain topic mainly because you saw other people’s success with it. Establishing your vision, mission, and values makes it easy for you to make sure everything you create aligns with your interests and purpose, not someone else’s. When you’re clear on your purpose, creating content is no longer a chore, and you don’t waste time creating content that doesn’t serve you or your audience.
FUNWORK | Write down your vision, mission, and values. Determine whether or not your current content reflects them. If it doesn’t, start making necessary changes.
2. Personality and Perspective
Personality and perspective are important because they help you create your voice. Your voice allows you to stand out among the millions of bloggers out there–because we all know everyone and their momma has a blog now.
Perspective: Your viewpoints and opinions. Don’t be afraid to take a stance and say how you really feel or share an unpopular opinion.
Personality: How you think, feel, and behave aka the unique traits that make you, YOU. Let these traits shine in your content.
One thing I find interesting is that there have been quite a few times when I work with someone one-on-one , they have personality for daysssss, but their content doesn’t reflect their personality.
There are TONS of bloggers out here and the only way your voice will be heard and remembered is if… you use it. I understand how hard it can be to be yourself and not care about what others think, but the only person’s permission you need to use your voice is… yours.
It doesn’t matter how weird, awkward, sassy, or ratchet you think you are. There are people out there just like you, and they want to be able to relate to someone like you.
- Have a friend or family member read a few of your blog posts.
- Ask them to compare your “real” personality to your personality in your posts.
- If you realize your personality isn’t reflected in your posts, it’s time to start letting go of what’s holding you back from revealing your true self.
3. Practicality (Usefulness)
Providing value can be hard because it means you have to know what your audience wants. The best way to know what they want is to engage, ask, and listen. What questions do you always get? What do you always hear people complain about? What do people struggle with? What do you wish you knew when you were in your audience’s shoes? What misinformation or myths in your niche need to be addressed? These are all helpful questions to think about if you want to create content your audience actually wants.
Something else to think about before you hit “publish” on your next blog post…
One question I like to ask myself is, “How can I make this better?” Maybe you explained something in your blog post that your audience would understand better with a visual; create an image or video for them.
Or maybe, for a certain blog post, you know of additional resources that would be helpful for your audience; create a list and provide a PDF for them. Strive to make your audience feel like you always give them the hookup. Not only does this show how much you truly care about creating value, but it also establishes you as a trustworthy influencer in your niche. You might feel like you don’t have the time to go above and beyond, but keep this quote in mind: “Go the extra mile. It’s never crowded.” I’ve never regretted providing “too much” value. Just saying.
- Review your last three blog posts.
- Think of at least a couple ways each post could be more useful, and make necessary changes.
- Keep your observations in mind as you create new posts.
Have you ever read a blog post or article that had too many typos? Or the way the text was organized gave you a headache? It makes you question a brand’s professionalism, doesn’t it? Sometimes it even makes you frustrated. It doesn’t matter how great you think your content is–if you don’t take the time to edit your posts, you can quickly say adios to your credibility. People don’t trust, respect, or like folks who aren’t credible.
1. Read your post twice before you hit publish. The first time, read it slowly for spelling, punctuation, and grammatical errors. The second time, read it slowly out loud to make sure everything is clear and good to go.
2. Format your posts so your content is in small to medium-sized paragraphs that make sense.
3. Make your text easy for your readers to skim through by using bold headings, where appropriate.
4. Make sure everything you reference in a post is actually included in the post. For example, if you say, “The link to this book is below,” make sure the link is actually there and the url is correct.
5. If you don’t have the time to edit, hire a professional editor. They’ll protect your brand’s reputation by making your written content look and sound like you’re worth a million bucks.
Click here to get your free worksheets.
When it comes to your blog posts, what can you do better? What do you need help with?
Tell me in a comment below.
Image #2 credit: www.createherstock.com