Background

• Project: Website Copy and Design for Goldn Digital
• My Role: Copywriter, Content Strategist, and Web Designer
• Objective: Create a well-designed website with impactful copy that attracts target audience (lifestyle, health care, and technology-based businesses that need writing services)
• Tools Used: Squarespace and Canva

Process

1. Engaged with stakeholders to determine current state of business — goals, strengths, and areas of opportunities
2. Conducted competitive analysis to assess performance of similar businesses
3. Performed research on target audience’s needs and desires
4. Analyzed information collected from steps 1-3
5. Created clear, quality web copy that resonated with audience and aligned with business goals
6. Received feedback from stakeholders and incorporated changes

Click here to see the website.