Background

• Project: Website Copy and Design for Goldn Digital
• My Role: Copywriter, Content Strategist, and Web Designer
• Objective: Create a well-designed website with impactful copy that attracts target audience (lifestyle, health care, and technology-based businesses that need writing services)
• Tools Used: Squarespace and Canva

Process

1. Engage with stakeholders to determine current state of business — goals, strengths, and areas of opportunities
2. Conduct competitive analysis to assess performance of similar businesses
3. Perform research on target audience’s needs and desires
4. Analyze information collected from steps 1-3
5. Create clear, quality web copy that resonates with audience and aligns with business goals
6. Receive feedback from stakeholders and audience/users
7. Implement feedback and updates on an ongoing basis

Click here to see the website.