Background

• Project: Website Copy
• Client: Sage Wellness and Consulting (a therapy and wellness practice)
• My Role: Content Strategist and Copywriter
• Objective: Create website copy that resonates with Black and Brown young adults (25-40 years old) seeking therapy, as well as education-based organizations that serve Black and Brown children
• Stakeholders Involved: Web Developer and Client
• Tools Used: Google Docs

Process

1. Engage with stakeholders to determine current state of business — goals, strengths, and areas of opportunities
2. Conduct competitive analysis to assess performance of similar businesses
3. Perform research on target audience’s needs and desires (e.g., interviews, user personas)
4. Analyze information collected from steps 1-3
5. Create clear, quality web copy that resonates with audience and aligns with business goals
6. Collaborate with web developer and client to refine copy until it’s ready to go live on the website
7. Implement feedback and updates on an ongoing basis

Click here to see the website copy.

Click here to see the content strategy guide.