Background

• Project: Website Copy
• Client: Sage Wellness and Consulting (a therapy and wellness practice)
• My Role: Content Strategist and Copywriter
• Objective: Create website copy that resonates with Black and Brown young adults (25-40 years old) seeking therapy, as well as education-based organizations that serve Black and Brown children
• Stakeholders Involved: Web Developer and Client
• Tools Used: Google Docs

Process

1. Engaged with stakeholders to determine current state of business — goals, strengths, and areas of opportunities
2. Conducted competitive analysis to assess performance of similar businesses
3. Performed research on target audience’s needs and desires (e.g., interviews, user personas)
4. Analyzed information collected from steps 1-3
5. Created clear, quality web copy that resonated with audience and aligned with business goals
6. Collaborated with web developer and client to refine copy until it was ready to go live on the website

Click here to see the website copy.

Click here to see the content strategy guide.